On-site Optimisation

Effective On-site Optimisation

In terms of SEO, on-site optimisation refers to changes made specifically to your website. It can be split into two parts: making changes at code-level and making changes to a website’s copy.

Optimising a Website’s Code

Changes can be made to a website’s HTML code to instruct search engines of all manner of things. Examples include:

Sometimes people believe that web copy improvements and off-site optimisation are enough to rank in search engines. However, problems at code-level should be addressed as well, as they may be the root of significant issues – e.g. whether a page is even being seen by search engines or not.

Improving Web Copy for SEO

Following on from keyword research, it is important that the main sales pages for the products/services that you offer contain keywords, in order to improve their relevance to search engines. However, there is a balance to be had – and some SEO professionals take things too far. After all, there’s no point ranking at the top of Google if the text is so keyword-heavy that it’s unreadable and off-putting to visitors.

Therefore, it is important that the website copy is tweaked in a way that appeals to both search engines and the people who will be reading about (and buying) your products/services.

If your website needs any on-site optimisation or you’re having trouble ranking in Google and you suspect it’s an on-site issue, please get in touch today.