Keyword research is an essential part of the SEO process, acting as the foundation for an effective, long-term SEO strategy. However it’s often something that’s either overlooked or not given the attention that it deserves. But if you really think about it, would you want to realise months down the line that you’re focusing on the wrong keywords?
While Google readily provides keyword data on its own search engine, its tool can be misleading if you don’t know how to use it properly. In fact, a number of different tools should be used to get a full picture on a keyword’s data.
Beyond search volume (i.e. a keyword’s popularity – the number of people who search on a keyword), the following areas should also be considered:
Numbers and data shouldn’t be the be-all-and-end-all of deciding keywords, either. It’s important to think about semantics and the psychology of the searcher when choosing your keywords, e.g. are they looking to buy something or just looking for information? I can also take a look at content keywords, which may generate ideas surrounding content creation, e.g. ‘how to’ guides for blog posts, articles, videos, and so on.
I’m proud of my approach to keyword research and I have even seen instances where my approach is much more thorough and holistic than some of the UK’s biggest SEO agencies. As it acts as the foundation of SEO, it’s important to get it right.
All keyword research projects vary in size, depending on the industry, the market, the products/services offered by a business and whether the business wants to sell locally, globally or nationally. To find out how much keyword research will cost for your business, please get in touch today!