While Google holds the majority of the search engine market share in the UK, making its AdWords platform a very powerful advertising tool, it doesn’t mean to say that Bing’s PPC equivalent – Bing Ads – is not a worthwhile avenue to consider as well.
It may drive a much lower volume of traffic compared to Google and AdWords, but you may also find that while many of your competitors are actively using AdWords, they may not be using Bing Ads at all. This means that the traffic is likely to be less competitive and therefore a lot cheaper, too.
In competitive but also heavily searched-for industries, this could be a major opportunity.
If you are new to PPC advertising, then I can create a Bing Ads account for you from scratch, but if you’re already an AdWords user, I can help with the importation process, replicating your AdWords account structure, keywords and ads (bar a few differences) in Bing Ads. This can be hugely useful if you’re a regular user of AdWords and you’re used to your account’s structure, as it’ll retain the familiarity.
If you need someone to help out with setting up and/or managing your Bing Ads account then please get in touch today!