Driving traffic to your website via PPC (Pay Per Click) advertising can be hugely worthwhile – if it’s been setup and configured properly. Done incorrectly, it can be extremely expensive, frustrating and off-putting to businesses…
I’ve known many business owners who have initially given PPC a go themselves, usually having come across a Google AdWords voucher code, but it can be very easy to accidentally target very broad keywords or end up spending a lot of money in a short amount of time.
As an experienced PPC marketer, I am well acquainted with PPC advertising platforms such as Google AdWords – and at one of my previous agency roles, I was in charge of all client PPC accounts. Therefore I know what’s involved in setting up, managing and maintaining an account that targets the right traffic and that can spend your advertising budget effectively and efficiently.
So whether you’re brand new to PPC advertising or you have an account that you think needs improving, I’m able to help.
I can help with the following PPC advertising platforms and areas:
Google’s PPC advertising platform. I can set up and manage accounts, taking care of your campaigns and their keywords, ad copy, bid amounts and more.
While Bing is a lot less popular than Google, it also means that there’s less competition. For companies operating in particularly competitive industries, this could be a golden opportunity to attract more enquiries.
While SEO could potentially drive more traffic to your website (and the clicks are free!), PPC can still be useful for driving more traffic to your sales pages and also increase your chances of being found – e.g. if you’re also engaging in SEO, you could be found in two ways instead of just one. It’s also beneficial for new businesses – while your website gains momentum in the organic results (steered by SEO) and may not rank straight away, you can still drive traffic to your website via PPC in the meantime.
Whether your business needs help with setting up or managing your PPC, I can help. If you’d like to find out more, please contact me today!